SHIFT: Create Urgency – Overcoming Buyer Reluctance

Shift Tactics
Written By Monica Rivera

In a buyer's market, it should be just that. But that isn't always what happens. The buyers don't actually buy quickly - in fact, many times they sit on the fence and take their time.  Why does this happen?  The great irony of a buyer's market is that even though the opportunity to buy is high, buyer urgency tends to hit an all-time low.  Fear settles in - the fear of paying too much seems to stop most in their tracks and immobilizes them.

Today, I will talk about how to create urgency in buyers and help overcome their reluctance in a market shift.

Monica Rivera

Monica is a 2nd generation Realtor®, Keller Williams Team Leader and #1 Best-Selling Author with over a decade of real estate experience spanning across investments, flips, residential and commercial real estate. Most notably, Monica co-owned a Property Management & development company specializing in Collegiate towns which she helped grow from a humble portfolio of 90 units to 700+ with a monthly cash-flow of half a million dollars for their clients in just under 2 years (at only 23 years old). She has shared the stage with Kevin Harrington of ABC’s Shark Tank and has been featured on multiple media outlets including NPR, KTLA Channel 5, Real Estate Game Changers Radio, Realtor.com, and Clarity FM, just to name a few. Monica is currently focused on her passion of coaching and consulting Real Estate Agents as the Team Leader & CEO for Keller Williams South East Los Angeles in Downey, Ca. She is one of the youngest brokerage leaders in her industry, giving her a competitive advantage as a digital native with years of experience in business development and real estate, allowing her to position her agents for success in a constantly evolving and competitive real estate landscape.

http://MonicaRivera.com
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SHIFT: Seller Pricing & Staging