In a buyer's market, it should be just that. But that isn't always what happens. The buyers don't actually buy quickly - in fact, many times they sit on the fence and take their time.  Why does this happen?  The great irony of a buyer's market is that even though the opportunity to buy is high, buyer urgency tends to hit an all-time low.  Fear settles in - the fear of paying too much seems to stop most in their tracks and immobilizes them.

Today, I will talk about how to create urgency in buyers and help overcome their reluctance in a market shift.