SHIFT: Internet Lead Generation

Shift Tactics
Written By Monica Rivera

Welcome back to our series on the real estate tactics described in Gary Keller’s fantastic book “Shift.” Today, we’ll be covering Tactic No. 4: Find the Motivated - Lead Generation.

This tactic, like the others we’ve described in previous episodes, can help agents not only survive, but also thrive during a shifting market.

In the very first paragraph of this chapter, Keller nails down a sentiment that will sound very familiar to any agent in the market right now. He writes, “What felt like an unlimited supply of buyers and sellers suddenly feels very limited. Abundance quickly shifts to scarcity.”

This is exactly what’s happening right now. When demand slows down, as is the case right now, the pool of buyers and sellers will shrink. And this means the businesses of agents in our market right now will shrink, as well. So what can be done to counteract this?

Watch the Recording of Session 4 to learn more

Monica Rivera

Monica is a 2nd generation Realtor®, Keller Williams Team Leader and #1 Best-Selling Author with over a decade of real estate experience spanning across investments, flips, residential and commercial real estate. Most notably, Monica co-owned a Property Management & development company specializing in Collegiate towns which she helped grow from a humble portfolio of 90 units to 700+ with a monthly cash-flow of half a million dollars for their clients in just under 2 years (at only 23 years old). She has shared the stage with Kevin Harrington of ABC’s Shark Tank and has been featured on multiple media outlets including NPR, KTLA Channel 5, Real Estate Game Changers Radio, Realtor.com, and Clarity FM, just to name a few. Monica is currently focused on her passion of coaching and consulting Real Estate Agents as the Team Leader & CEO for Keller Williams South East Los Angeles in Downey, Ca. She is one of the youngest brokerage leaders in her industry, giving her a competitive advantage as a digital native with years of experience in business development and real estate, allowing her to position her agents for success in a constantly evolving and competitive real estate landscape.

http://MonicaRivera.com
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SHIFT: Seller Pricing & Staging
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SHIFT: Get to the Table – Lead Conversion