As noted in The Millionaire Real Estate Agent, lead generation is among the core pillars of a successful real estate business. And, while finding good leads is great, without the ability to turn the activities into leads, all activities are futile. In SHIFT Tactic #5, Gary Keller underscores the most important, dollar-productive activity agents should be focusing on during a shift – lead conversion.

As vital to the real estate industry as when it was originally released in 2008, SHIFT addresses the current market, and the tactics included are derived from the shared experiences of hundreds of top agents, who have survived and thrived through difficult markets. The book explains a timeless strategy for long-term success by teaching agents to get back to the basics and rely on foundational models- especially the most important model of them all. LEAD GENERATION.

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!